City vision and goals emerge from city profile, SWOT analysis, citizen aspirations, expert consultations and different representatives of industries and society. VISION - Transform “Peetal Nagri” into a sustainable growth center and livable city. Sustainable Growth Center: Moradabad, popularly known as “Peetal Nagri”, has potential to develop as leader in Brass Industry, E-Waste treatment and logistic sector. Moradabad has good economic establishment and need to develop the sustainable models to promote industrial environment supportive methods keeping artisans health, pollution reduction and lower production cost in focus.