Launch of Swachh Bharat Mission by Honourable Prime Minister Narendra Modi on 2nd October, 2014 evoked massive enthusiasm among citizens. However, we realised that even though people were ready to contribute in the city upkeep there was no such platform available to facilitate them. Action Udaipur project provided this much-needed stage to all, writes Rohit Gupta, Collector and District Magistrate, Udaipur, Government of Rajasthan.