Plan for tourismA common misconception is that tourism policy primarily focuses on promotion and marketing campaigns. While these activities are essential, another important but sometimes overlooked aspect is how creative city planning can support tourism promotion, and consequently, how the needs and goals of tourism policy can influence development and planning decisions.
In Singapore, tourism has shaped the built environment, influenced conservation and heritage policies, and enhanced quality of life for Singapore’s residents. The industry has also helped to anchor Singapore’s global reputation and attractiveness as a place to conduct business, study and live.
This book will examine how Singapore’s tourism strategies and city planning support each other. It should be noted that even though the Singapore Tourism Board does not typically own the tourism assets in Singapore, it nonetheless plays an integral part in aligning government agencies, private firms and civil society to Singapore’s long-term tourism plans.