Publication Type:
ReportSource:
The Toilet Board Coalition (TCB) (2016)URL:
http://www.toiletboard.org/knowledge-centreAbstract:
Sustainable sanitation solutions need to take both infrastructure – the hardware – and cultural barriers and behaviour – the software – into account. This report is about developing demand propositions for sanitation marketing – pulling people towards wanting a toilet in their homes. It’s about understanding the triggers, motivators and barriers to move from open defecation or a shared community toilet, to buying, installing and using a toilet at home. Using the Evo-Eco Model, created by Bob Aunger and Val Curtis of the London School of Hygiene and Tropical Medicine and Unilever’s 5 Levers of Change, the report features nine propositions and some creative ideas to bring them to life.
The work in this document focuses on developing demand propositions, by understanding the triggers, motivators and barriers to move from open defecation, or use of a shared community toilet, to buying, installing and using a toilet at home. As such the objectives for this work stream were three fold: