This Note provides guidance on which aspects to consider when planning and implementing a hygiene promotion campaign as part of a broader risk communication & community engagement strategy. It is not meant to provide a comprehensive guide to designing a behavior change campaign, but rather prompts and questions to think about when engaging with local governments and C4D colleagues on behavior change interventions in the context of this new virus. The content is based on lessons learnt regarding gaps in hygiene promotion during past public health emergencies and general programming.
This document is intended for WASH and C4D officers at country offices working together on the Covid- 19 outbreak preparedness and response. The extent to which UNICEF WASH and C4D officers are involved in hygiene promotion activities varies by country and depends on (1) presence and capacity of UNICEF C4D and WASH colleagues; (2) strength of government systems, especially related to the existence of national channels, campaigns and promotion activities (e.g. national health/nutrition/education promotion). In any scenario, UNICEF WASH officers provide technical inputs on the design, implementation and monitoring of national hygiene promotion activities to ensure the behaviors promoted are adequate to address hygiene needs.