REoI for Empanelment of Consulting Firms for Providing Technical Assistance to Selected Smart Cities in Advertisement Tax Revenue Improvement

The Ministry of Urban Development (MoUD), Government of India has rolled out “Smart City” Mission and “AMRUT” missions. Under the AMRUT mission improvement in Municipal Taxes and Fees is one of the reforms which inter alia provides to achieve full potential of advertisement revenue by making a policy for destination specific potential having dynamic pricing module. Under the Smart City Mission (SCM), 20 Cities have been included for development as Smart Cities in the first phase. 13 of these 20 cities have requested for technical assistance to improve their internal revenues from Advertisement collection. (The list of cities is enclosed at Annexure "A" of REoI).This Empanelment process is being undertaken to identify a panel of consultants who will be eligible for selection & subsequent award of contract by respective States/Urban Local Bodies to provide technical assistance in improvement of Advertisement collections. 

The objective of the assignment is to achieve full potential of advertisement revenue by making a policy for destination specific potential having dynamic pricing module.

The broad scope of work is given below and detailed scope of work will be available in Term of Reference to be given in the RFP:

Diagnostic study with focus on the following:

• Current Legal and Policy review to identify constraints which prevent ULB from maximising the revenue potential from advertisement.
• Market assessment to identify sites that have potential for advertisement including mobile display. Identify vulnerable sites prone to illegal/unauthorised display of advertisement
• Licensing/tendering and allotment procedure to identify the shortcomings/gaps in the current system and recommend the steps to bridge the gap.
• Revenue collection process for realisation of revenues. Detection of unauthorised or non-conforming hoardings and staff responsibilities for procurement, revenue collection status and enforcement activities.

Prepare comprehensive guidelines to improve from Advertisement Tax especially policy for destination specific potential having dynamic pricing module. The guidelines should also include Advertisement Tax and License Fee structure with their periodical revision. Guidelines should also include policy framework, procurement framework, revenue collection system, transparency, use of technology, rate revision methods and linkage to market rates and advanced commercial practise.

Provide technical assistance to ULB introducing technology and in preparing and maintaining computerized data base for all Advertisement sites . which may include their Location, Type, Size, Advertisers, Period of Contract, Contract Value and Demand Collection Book