This paper is intended to help developers who are considering infill development and want to understand more about the risks and rewards. First, it examines the real and perceived challenges of infill development and how developers are able to overcome them. It then outlines the demographic trends that are driving increasing demand for infill development. Finally, it summarizes research showing how reduced infrastructure costs and higher property values can allow infill developers to earn a good return on their investment while protecting the environment, strengthening the economy, and improving quality of life in the community.