RFP for Selection of Digital Media Agency for MySurat Digital Media Plan & Execution

This RFP Document is being published by the Surat Smart City Development Ltd (SSCDL) for the project “MySurat” which is an initiative for providing Citizen Engagement platform based ecosystem for serving public awareness and community engagement for Surat Citizens. SSCDL hereby invites Proposals for the selection of the implementing agency.

SMC and SSCDL has a unique vision to empower residents and visitors of Surat city to look at a new paradigm of citizen engagement. MySurat is a unified platform for citizen engagement in governance, has been conceptualized, as a medium for information dissemination, consultation, exchange ideas/ suggestions, collaboration. The project is expected to gain momentum under the ‘Smart Cities’ and ‘Digital India’ initiative from Government of India. SMC wishes to transform Surat into a digitally empowered society and knowledge economy. The project will also be supplemented by Social Media platforms: Facebook, Twitter, WhatsApp and YouTube riding on the popularity of social media and increased digital penetration. It aligns with the citizen communication initiatives (“Information for All”) of ‘Digital India’. It aims to simplify the life for all residents of the city by addressing common issues.

SMC and SSCDL shall pro-actively engage through social media and web based platforms to inform and interact with citizens. To provide the best of services to the residents and visitors, SSCDL wants to attract the best of talent from leading digital media agencies who have rich experience in running similar initiatives. The implementation plans hence would be tendered and the party which meets all relevant requirements as per tender criteria would be awarded the contract. The parties who respond to the RFP are expected to manage the channels end-to-end.