Advertisement Revenue Enhancement - RFPThe Pune Smart City Development Corporation Limited (PSCDCL) invites proposals to provide consulting services: “Improvement in Revenue from Advertisement Tax" from the list of empanelled consultants. More details on the Services are provided in the Terms of Reference (Section 7).
The Key activities under the assignment will include:
(A) Diagnostic study: That includes a legal and a policy review, market assessment, licensing/ tendering and allotment procedure, revenue collection and review of transparency – Examine the extent to which information is publicly available on the policy of the ULB, procurement, revenue collection status and enforcement activities.
(B) Guidelines for a new policy: To improve revenues from Advertisement Tax especially policy for destination specific potential having dynamic pricing module, and, provide a forecast of revenue potential considering the proposed recommendations. To the extent possible estimate revenue potential for each recommendation.
(C) Handholding support: Provide technical assistance to ULB in introducing technology and in preparing and maintaining computerized data base of all Advertisement Sites.
(D) Results to be achieved
The results to be achieved by this TA include:-
i. Comprehensive Advertisement Guidelines as defined in Scope of work.
ii. An Advertisement Tax and Licence Fee Structure with roadmap for periodical updation.
iii. Complete computerized data base of Advertisement Records and introduction of technology.
iv. Increase in the revenue from Advertisement Tax as per forecast.