Mobility in CitiesBehavior is critical to mobility. New policies need to capture citizens’ changing transit behavior and social norms. For example, people expect technology to help give them more convenient and cheaper ways to get around their city. The proliferation of smartphones is an example of a key influence that should inform transport policy planning. This means a transport system that is not only integrated, but interactive. With individuals hyper-connected through social and digital channels, the same approach needs to be taken to policy around mobility. Citizens want intuitive, spontaneous interaction, and this extends to transportation.