Rajkot has the right answer! They started by speaking to people who already cycled everyday—postmen and others—to understand the issues they faced and then fix them. Over 1500 municipal officials led by example by cycling to work. The city also encouraged private companies to start cycle-to-work programmes and incentivise their employees to commute by cycle. Many have already launched these programmes. The city has now identified 40 frequently used routes to make them safe for cycling.