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Qualified as a Master Black belt from The council for Six Sigma Certification. Worked in international financial management then moved into the marketing services sector, firstly as the Cost Controller for the Royal Family owned businesses in Kuwait and then as an expert for WCRS & Partners. Member of Global Council at IPAGCC representing Kuwait for financial marketing and specialised PPP projects. Past Member of the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010. Worked in the area of branded business, brand and intangible asset valuation since 2008 and since January 2015 specialised entirely in this area. Is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation.