What happens when a city creates a new identity for cycling?

Cycling becomes a local trend!

Davangere launched a local campaign to make cycling cool again—with exclusive cycling-themed merchandise at cycle rallies, campaigns with LED displays across the city, and even cycling anthems spread through local radio shows. The rebranding campaign paid off! When the city launched its first pop-up cycle lane, citizens showed up in large numbers to support cycling in their city.

Want to know more about Davanagere's initiatives? Check out the presentation below!